Industry Nine
Industry Nine is a renowned American manufacturer specializing in high-performance bicycle components, particularly wheelsets and hubs. Founded in Asheville, North Carolina, the brand has built a reputation for its precision machining, bold designs, and innovative engineering. Their signature Hydra and Torch hubs feature ultra-fast engagement, providing riders with superior responsiveness and control on technical terrain. Industry Nine's wheelsets, available for mountain, road, gravel, and e-bikes, are known for their lightweight strength and vibrant anodized color options, allowing for customization that stands out both in performance and aesthetics. The company’s dedication to local manufacturing is a core part of its identity, with the majority of their products being designed, machined, and assembled in-house. They employ a unique direct-pulling spoke design that enhances wheel durability and power transfer, making them a favorite among competitive cyclists and enthusiasts alike. Industry Nine’s commitment to sustainability, innovative design, and high-quality craftsmanship has earned them a strong following in the cycling community, elevating their products to a premium status in the world of bike components.
Wheel Size: MX | Front Travel: 160mm | Rear Travel: 150mm | Drive Unit: FAZUA RIDE 60 | Battery Size: 430 Wh
The Santa Cruz Heckler SL merges the nimble handling of a trail bike with the boost of the Fazua Ride 60 motor, offering an ideal blend of power and agility. Its 150mm of VPP suspension, mixed-wheel configuration, and modern, progressive geometry are designed for riders who seek both performance and versatility. Equipped with a 430 Wh battery, the Heckler SL offers impressive range, easily managed through three power modes available via the Fazua app. This setup allows riders to adjust power output on the go, tailoring their ride experience to the trail ahead. The compact Fazua motor and efficient battery work together to deliver smooth, reliable support on steep climbs, without adding excessive weight or bulk. With its balanced frame and thoughtful design, the Heckler SL is built to tackle technical trails and tight corners with confidence. It’s an eMTB crafted to amplify the thrill of every ride, whether you’re climbing, descending, or simply exploring new terrain.
Wheel Size: 29" | Front Travel: 160mm | Rear Travel: 150mm | Drive Unit: Bosch Performance Line CX | Battery Size: 600 Wh
The Santa Cruz Vala C GX AXS Kit is a full-power e-bike designed to deliver exceptional performance on the trail. With a Bosch Performance Line CX motor offering 85 Nm of torque and a 600Wh battery (with an optional 250Wh range extender), it provides powerful, reliable assistance on even the toughest climbs. The mixed-wheel setup (MX) combines a 29” front wheel and 27.5” rear for optimal handling and stability. The Vala features 150mm of rear travel and a 160mm travel fork, absorbing bumps and technical terrain with ease. Its innovative four-bar suspension design ensures excellent pedaling efficiency and control during descents. The lightweight C & CC Carbon frame keeps the bike agile and sub-50 pounds, while the flip-chip allows for personalized tuning of the bike’s suspension feel. Designed with practicality in mind, the Vala accommodates long dropper posts and larger bearings for durability. This is an e-bike that blends power, handling, and versatility for an unparalleled ride experience.
Wheel Size: MX | Front Travel: 170mm | Rear Travel: 170mm
Unleash your riding potential and explore new horizons with the Santa Cruz Nomad, a bike designed to tackle the most challenging and rowdy terrain with ease. Equipped with a confidence-inspiring 170mm rear suspension, the Nomad is built to handle aggressive descents, rough trails, and technical features, giving you the ability to conquer lines you never thought possible. Its robust suspension system ensures a smooth, controlled ride, allowing you to push your limits and experience unparalleled excitement on the trails. The Nomad features Santa Cruz’s renowned refinement and cutting-edge design, combining durability with high performance. Available in various build kits, including the R Kit for a solid, budget-friendly option and the GX AXS for high-end components and advanced functionality, the Nomad caters to different riding preferences and needs. Whether you’re seeking adrenaline-fueled adventures or simply aiming to enhance your trail experience, the Santa Cruz Nomad is the ultimate partner for exploring new challenges and pushing your boundaries. Prepare to embrace thrilling rides and tackle any terrain with the Nomad as your go-to trail companion.
Wheel size: 29" | Front travel: 120mm (TR), 110mm (XC) | Rear travel: 115mm (TR), 107mm (XC)
Experience unparalleled speed and agility on the trails with the Santa Cruz Blur, a cross country mountain bike engineered for top performance and nimble handling. Designed to excel in both competitive racing and fast-paced trail riding, the Blur comes in two versions: the 100mm model for optimal efficiency and responsiveness, and the 120mm TR (Trail) version for enhanced capability on rougher terrain. The Blur is available in several build kits to suit different needs and budgets. The R-Kit provides a budget-friendly option with solid performance, while the GX AXS offers a versatile mid-range setup. For those seeking the ultimate in performance, the high-end XO AXS kit delivers top-tier components and precision. Each build is tailored to deliver exceptional speed, control, and durability. Featuring an advanced carbon frame, the Santa Cruz Blur ensures a lightweight yet robust ride, making it perfect for riders who demand both agility and strength. Its sleek design not only enhances performance but also turns heads on the trails. Prepare to elevate your riding experience and stand out from the pack with the Santa Cruz Blur, a bike that combines cutting-edge technology with thrilling trail dominance.